Legacy and a will of steel: The story of Don Primo Pellizzari with Alex Pellizzari

In this episode, Jose Cosculluela talks with Alex Pellizzari, who tells the life story of his grandfather, Don Primo Pellizzari: from his childhood in Italy and the hardships of the world wars to his migration to Venezuela and the building of a family business dedicated to steel structures.

Don Primo didn't just raise structures: he built values that live on in the generations that followed him.

In this episode we talk about:

• Childhood, war and migration: how a leader's character is forged
• The importance of loyalty, generosity and respect for workers
• Generational transition and the role of innovation in the family business
• The current market situation in Venezuela and the future of the sector

“They were building a hospital… not just a column.”