How speed became key in the steel industry with Jordi Romanyà Ribé

In this episode of Líderes de Acero, Jose Cosculluela talks with Jordi Romanyà Ribé, CEO of Culleré Sala, a benchmark company in structural solutions and industrial construction in Spain.

Jordi shares his experience leading in complex situations, how he faced the 2008 crisis and why speed, planning and quality engineering are now decisive to survive and grow in the steel industry.

In this episode we talk about:

• How the steel industry changed in Spain
• Deadline pressure in the food sector
• The importance of engineering and the role of the Project Manager
• Agile quoting and purchasing as a strategic advantage
• Innovation, collaboration and talent retention in demanding times

“Speed isn't optional. It's what decides whether you're in or out of the market.”