How to lead a steel company for 40 years with Gonzalo Atchugarry

Is it possible to stay relevant in the steel industry for more than four decades?

In the first episode of Líderes de Acero, Jose Cosculluela talks with Gonzalo Atchugarry, owner and director of Imos, an Argentinian company specialising in steel structures and heavy infrastructure.

Since 1982, Gonzalo has faced every kind of challenge: economic crises, market shifts, and technological and cultural change. In this conversation, he shares his experience as an industrial leader and the keys that have kept him going for so many years in such a demanding sector.

In this episode we talk about:

• How Imos started in the middle of the 1980s
• How to lead through economic uncertainty
• Why honesty is a competitive advantage
• The future of steel in Argentina and the role of mining
• How to keep teams together and motivated over the long term
• Innovation in a traditional industry
• The importance of collaboration between peers

“You can't lead if you have no passion for what you do.”