From making a product to solving the customer's problem with Enrique Rodríguez

Jose Cosculluela talks with Enrique Rodríguez, CEO of Reinike, a leading Chilean family-owned steel structures company that grew from making bolts into a benchmark in boilermaking, pressure vessels and metalworking solutions for large-scale mining.

What will you find in this episode?

• How a new external CEO takes the reins of a family business: leadership and decision-making.
• What it means to go from making a product to solving the customer's whole problem.
• Why the key is to standardise without losing flexibility.
• Modularisation and the challenges of fabricating and erecting steel structures for the mining sector.
• As a Spaniard living in Chile, Enrique shares some key points on how professionals settle in when they move to a new country.

An episode full of lessons on leadership, cultural adaptation and vision for the future in the metalworking industry.

This episode is sponsored by ValidAR, automatic quality control for steel structures. Get 20% off with the code «LÍDERES»