A General Manager who gets things done. Family Business and International Expansion with Andrés Rivera

How do you lead a family business with more than 65 years of history while driving its international expansion?

Jose Cosculluela talks with Andrés Rivera, General Manager of Aceros Arquitectónicos, one of the leading steel structure companies in Guatemala.

Andrés is the third generation in charge, but with a style of his own: a leader who doesn’t just manage, but “goes out and gets it”, opens markets and shapes the future of his company with strategy and passion.

Topics covered in this conversation include:

• How to face the challenges of family leadership
• What being a “general manager who gets things done” really means
• The value of certifications and quality in the steel industry
• The importance of networking to open new markets
• Adapting to market trends and diversification